Will Brieger is a technology professional and writer who has spent over a decade building and scaling digital products across multiple industries. He started his career as a software engineer at Microsoft in Seattle, where he worked on cloud infrastructure projects from 2012 to 2015. After leaving Microsoft, Will joined a series of early-stage startups, including a fintech company in San Francisco where he served as Head of Product and helped grow the user base from 10,000 to over 500,000 customers. His experience spans enterprise software, consumer applications, and B2B platforms. Will's technical background gives him a unique perspective on how technology shapes business decisions and user behavior. He's particularly interested in the intersection of product development and company culture, having witnessed firsthand how engineering choices can make or break a startup's growth trajectory.
Will started this blog in 2019 because he noticed a gap between the polished success stories shared at tech conferences and the messy reality of building products. His writing focuses on the practical challenges that product managers and engineers face daily, but rarely discuss publicly. He regularly explores questions like how to balance technical debt against feature velocity, or why promising startups fail despite having solid technology and strong teams. Will's approach combines technical analysis with business insight, drawing from his experience leading product teams through rapid scaling phases. He writes about the decisions that happen behind the scenes, the trade-offs that define product strategy, and the human dynamics that often matter more than the code itself.
Readers can expect weekly posts that dig into specific product development challenges, with real examples from Will's career and the broader tech industry. His writing covers recurring themes like startup scaling patterns, product-market fit indicators, and the evolution of engineering culture at growing companies. Will focuses on actionable insights rather than abstract theory, often breaking down complex product decisions into frameworks that other builders can apply. He also shares lessons from product failures and pivots, providing a candid look at what actually drives success in technology companies.